About
The specialist partner for brands serious about the U.S. Hispanic market.
FAMOSOS exists because the U.S. Hispanic market deserves more than translated campaigns and generic creator lists. We built the infrastructure, the network, and the expertise that brands need to win.
The Founder
Andres Cohen founded FAMOSOS after seeing firsthand how brands were misallocating millions of dollars trying to reach U.S. Hispanic consumers with the wrong partners, the wrong creators, and the wrong strategies.
His vision: build the operating system that connects brands to the right creators, with the right cultural context, and the right performance infrastructure. Today, FAMOSOS serves leading brands across fintech, media, QSR, telecom, and more.
What We Believe
- Cultural nuance is a performance lever, not a checkbox.
- The U.S. Hispanic market is too important—and too complex—for generalists.
- Creator-led marketing is the most effective way to build trust with Hispanic consumers.
- Brands deserve visibility, control, and confidence in their creator investments.
- Specialist expertise beats scale every time in this market.
Strategic Partnership
Official Influencer Marketing Partner of TelevisaUnivision
FAMOSOS is the official influencer marketing partner of TelevisaUnivision, the world's leading Spanish-language media company. This partnership gives our clients unmatched access to Hispanic audiences at scale.
Backed by Amazing Investors
FAMOSOS is backed by world-class investors who believe in the massive opportunity of the U.S. Hispanic market and the power of creator-led marketing to unlock it.
Why Clients Trust FAMOSOS
Our clients stay because we deliver. We combine deep market knowledge with enterprise-grade infrastructure, giving brands the confidence to invest seriously in the U.S. Hispanic market. We are strategic, not transactional. We are specialists, not generalists.
