Real results. Real brands. Real impact.

ChallengeSponsor brands in sports often create content that feels inauthentic and struggles to go viral among Latino audiences.

InsightSoccer fans connect more with authentic creators who are close to the community and integrate the brand naturally into real experiences.

StrategyActivate creators with strong cultural identity and organic storytelling to show how AT&T enhances the collective experience of the Mexico vs. Belgium match. Content focused on TikTok, Reels, and Stories with highly shareable dynamics.

ChannelsTikTok, Instagram Reels, Instagram Stories

AmplificationOrganic + extra content/freebies that naturally amplified reach

Key TakeawayThe campaign transformed a sports activation into a culturally relevant experience, achieving 35.7M impressions and an EMV of $854K, proving that authentic content significantly outperforms expectations.

ChallengeEntertainment brands compete to remain culturally relevant among bicultural Hispanic audiences in an environment where branded content often feels inauthentic and easy to ignore.

InsightHispanic audiences respond best to creators who represent real cultural dynamics and everyday situations tied to language, family, and entertainment.

StrategyActivate bicultural creators with strong community connections to create humorous and relatable content around soccer and Spanish-language entertainment across TikTok, Reels, and Facebook Reels.

ChannelsTikTok, Instagram Reels, Facebook Reels, Instagram Stories

AmplificationOrganic

Key TakeawayThe campaign positioned DIRECTV as a culturally relevant brand within the Hispanic community, generating over 9M impressions and 74% positive sentiment.

ChallengeSports brands constantly compete for attention during soccer events, but few achieve authentic engagement and real conversion among bicultural Hispanic audiences.

InsightLatino fans connect more with local creators who experience soccer as part of their cultural identity and share emotional, authentic experiences.

StrategyActivate a local creator aligned with Latino soccer culture to generate organic content around the Xolos vs. San Diego FC match using experiential storytelling and humor.

ChannelsInstagram Reels, TikTok, Facebook Reels, Instagram Stories

AmplificationOrganic + bonus stories

Key TakeawayThe campaign turned a local sports activation into a highly participatory cultural experience, achieving over 938K impressions and 33.3K landing page clicks (+166% vs goal).

ChallengeBeauty brands compete for attention on social media, but sponsored content rarely feels authentic or achieves true virality.

InsightBeauty audiences respond better to creators with strong identity, personal storytelling, and connection to diverse communities, especially when the brand is integrated naturally.

StrategyActivate profiles aligned with IPSY's values — diversity, individuality, self-expression, and lifestyle — using organic, emotional content designed for sharing on Reels and Stories.

ChannelsInstagram Reels, Stories

AmplificationOrganic

Key TakeawayThe campaign turned awareness into organic virality, reaching 39.8M views vs. 1.7M estimated, with 992.7K likes, 3.5K comments, 4.1K shares, 837 clicks, and $453.9K EMV.

ChallengeWellness brands compete in a saturated market where audiences increasingly distrust promotional health and wellness content.

InsightLatino audiences connect more with creators who naturally integrate wellness products into their daily routines, especially when content feels authentic, aspirational, and relatable.

StrategyA mix of wellness, beauty, fitness, and lifestyle creators organically integrated LEMME products into self-care and real-life routines through TikToks, Reels, and Stories designed to maximize shares, saves, and organic conversation.

ChannelsTikTok, Instagram Reels, Instagram Stories

AmplificationOrganic + freebies + additional creator content

Key TakeawayThe campaign transformed awareness into cultural conversation and real purchase intent, generating 30.9M views, 1.34M interactions, and $1.07M EMV.

ChallengeDrive profitable conversion for a product with a high perceived cost.

InsightLearning English isn't aspirational—it's a personal investment decision. And that decision happens when people see themselves in the story and clearly understand the benefit in their own lives.

StrategyA mix of strategic creators with diverse profiles. Storytelling rooted in real life: work, travel, opportunities. Education focused on tangible benefits. Action-oriented content with clear CTAs to enroll, using simple messaging: easy, flexible, accessible.

ChannelsInstagram Reels, Stories, TikTok, Facebook Reels

AmplificationOrganic

Key TakeawayTurn content into business results, achieving extreme media efficiency and driving direct returns with clear purchase intent signals in complex categories.

ChallengeRemittance fintech companies face a dual barrier: building trust in digital financial services while also explaining the product in a simple, accessible way. Félix Pago needed to increase adoption among Latino audiences in the U.S., differentiate itself from traditional apps, and reduce the friction around understanding how money transfers through WhatsApp work.

InsightLatino audiences do not connect with traditional financial messaging. They respond better to creators who explain the service through everyday situations, showcasing real, relatable, and culturally relevant experiences. Comments revealed that questions were not a sign of disinterest, but rather active purchase intent and a need for clarity.

StrategyDevelop an always-on creator marketing model focused on education + trust + conversion. The strategy leveraged highly relevant Latino creators to integrate Félix Pago into organic storytelling, humor, and real-life product demonstrations, transforming educational content into entertaining and highly shareable content.

ChannelsTikTok, Instagram Reels, Instagram Stories, Facebook Reels, YouTube Shorts

AmplificationOrganic + always-on creator ecosystem + extra/freebie content + additional creator posts

Key TakeawayThe strategy transformed creator marketing into a scalable acquisition and trust channel for fintech, generating 151.8M views, 3.67M likes, 174K saves, 563% average delivery rate, 3.01% engagement rate, and $1.82M EMV—demonstrating that culturally relevant content can turn financial education into real adoption and sustained business growth.

ChallengeStreaming platforms constantly compete for attention and retention among Hispanic digital audiences in a saturated environment where traditional promotional content quickly loses relevance.

InsightLatino audiences connect more with creators who organically integrate entertainment, soccer, humor, and emotional storytelling into culturally relevant mobile-first content.

StrategyA mix of entertainment, lifestyle, soccer, comedy, and Latino culture creators developed creator-led content for ViX through TikToks, Reels, and Stories designed to maximize views, shares, saves, and organic conversation.

ChannelsTikTok, Instagram Reels, Instagram Stories, Facebook Reels

AmplificationOrganic + paid support + creator bonus content

Key TakeawayThe strategy transformed streaming campaigns into massive cultural conversations, generating 53.2M views, 2.8M interactions, 93.8K saves, and 5.29% engagement rate.