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WellnessAwareness
Lemme: Building trust and purchase intent at scale
A creator-led wellness campaign that generated real purchase intent at scale in the US Latino market.
Campaign Results
17.3M
Total Views
Massive reach
$539K
EMV Generated
Earned Media Value
6.1K
Clicks
Direct traffic
+650K
Interactions
Likes, shares & saves
What did we improve?
- CPM 42% more efficient: $11.48 vs $20 target
- +650K real interactions
- More reach at lower cost
What does this mean
- We scaled awareness in a key audience (US Latino)
- We maximized the budget without increasing investment
- Content that isn't just viewed → it's actively shared
Real Business Impact
- We generated real purchase intent
- High volume of questions: "Where can I buy it?"
- User comments validating results
- Trust (75% positive sentiment)
"We maximized reach while building trust and generating real purchase intent in a category that depends on credibility and social proof."
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