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EducationPerformance
Open English: A scalable acquisition system through content
Sustained creator-led performance in a saturated edtech category, generating 60M+ views through consistent and efficient content.
Campaign Results
60.7M
Total Views
Massive reach
$593K
EMV Generated
Earned Media Value
+464K
Interactions
Sustained engagement
What did we improve?
- We scaled volume efficiently in a saturated category (edtech)
- We generated sustained engagement across multiple campaigns
- We built consistency in performance (not a one-hit wonder)
What does this mean
- Consistent positioning in a mass audience
- Lower funnel activated (interest in learning)
- Replicable acquisition system through content
Real Business Impact
- We generated continuous enrollment intent
- High volume of traffic and interest in courses
- Brand consistently present in the consumer's mind
"We built a scalable acquisition system, generating over 60M views through consistent and efficient content."
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